Hashtags…. #youredoingitwrong

If you are on Twitter, you CARE about hashtags. Don’t lie.

beyonce gif

I  KNOW you care.

But what happens when you do hashtags wrong??

I know, I know! ASK DIGIORNO!

DIGIORNO

What you are looking at above folks, is death. Death by social media. It’s a painful death. So what did DiGiorno do wrong?

When the physical abuse of Janay Rice, the wife of an NFL star came to light, people around the world took to Twitter to use #whyistayed to discuss why, in the past, they stayed in abusive relationships. Women who told their tales of leaving an abusive relationship used the hashtag #whyileft.

DiGiorno Pizza decided to take part in the action to promote their brand and posted their own #whyistayed post without, according to them, understanding exactly what the hashtag movement was about. Their tweet was: “#whyistayed You had pizza.”

facepalm

Do your research, people. You don’t want to step on the wrong Twitter toes.

Ice Cream Kills…but we don’t care.

What happens when your ice cream contains a deadly bacteria that kills three people, shuts down all of your plants for MONTHS and causes you to lay off 1,000+ employees?

People DANCE at news of your comeback.

I’ve honestly never seen anything like it. There was no revolt. There was no outcry or hashtag to boycott the ice cream supergiant. Instead, people created memes to voice their support.

bluebellblue bell support

So what you’re saying is….a brand can kill people but with enough brand loyalty, engagement and good perception – they can survive? NO. What I’m saying is that with enough brand loyalty, engagement and good brand perception – a business can THRIVE.   An Interbrand executive even expected Blue Bell to see sales higher than ever once they finally do return products to stores due to the company’s terrific brand perception.

Blue Bell has truly built up a great down-home, made by family for family brand image. It is clearly part of their strategic positioning and competitive strategy. Heck, even their news release about the 1,000+ layoffs was worded just right to further piggy back on that carefully maintained image. I noticed a Facebook post from a national news organization regarding the layoffs and in the comments, most people felt bad for Blue Bell, wishing the company well and honestly feeling sorry for the company as a whole.

When it was announced today that Blue Bell would soon be returning to stores, my social media feeds went INSANE! Scared?!?!  We ” ‘aint NEVA skurred.” We just want our Blue Bell.

Do you know of any other brand where the absolute WORST could happen and they would come back stronger than ever?

#jumpingintoonlinebeefforbusiness Drake vs. Meek Mill

So, there I was. Minding my own business, eating a bowl of Oodles of Noodles and listening to Pandora. I decided to jump on Twitter to see the latest happs in Twitter world.

I literally spit my noodles out on the computer screen (I would post a pic I took but I don’t want to gross you out) when I saw that Whitecastle had online dissed Meek Mill.

What in the WHAT is going on??? It seems that more and more corporations are trying too woo US. Now don’t get your boxers in a bunch. You know what I mean by US. Millenials. What else could I mean, silly?

Jumping into hip-hop beef may seem silly…but is it? Twitter went crazy with retweets and making tweets about the Drake/Meek Mill beef by corporations favorites. Heck, I spit MY noodles out didn’t I?

I scrolled my newsfeed and saw that friends I knew personally were mentioning how they wanted a Whitecastle burger or some other item from a corporation who had created some off the cuff tweet about the rap drama.

So what exactly is going on here? I found this quote in a USNEWS article:

“It has to do with using cultural events to engage more (potential) customers,” said Robert Passikoff, the founder and president of brand research consultancy Brand Keys. Yet, Passikoff added, “there isn’t a whole lot of evidence that shows it equates to more sales.”

Maybe there isn’t evidence of more sales but one thing is sure – the tweets have got us talking! And everyone knows that word of mouth is the best publicity.

Burger King’s tweet: https://twitter.com/BurgerKing/status/626452001317126144

Whataburger’s tweet: https://twitter.com/Whataburger/status/626959149075595264

White Castle’s tweet: https://twitter.com/WhiteCastle/status/627139318088396800

Rosetta Stone’s tweet: https://twitter.com/rosettastone/status/627150068450258945

Cineplex’s tweet: https://twitter.com/CineplexMovies/status/626962577390702592

Hill, G. (2015, August 4). Companies hungry for millennials use feud between Drake and Meek Mill as a marketing tool. Retrieved August 5, 2015, from http://www.usnews.com/news/entertainment/articles/2015/08/04/companies-jump-in-on-drake-meek-mill-beef-via-social-media

How Not to Get Your Ass Kicked By The Police

This video is hilarious!! But it’s also not too far off from reality.

I’m hoping that everyone reading this has taken defensive driving – a course in driving that teaches you to drive as if danger is imminent and in anticipation of dangerous situations.

In my opinion, now, Black men should start defensive living – paying close attention to what is going on around them and going about their every day live as if danger is around the corner.

With all of the craziness going on in America regarding the death of Michael Brown and the decision to not indict Darren Wilson, the police officer who shot him – in my opinion, it’s more important than ever to be vigilant.

What can we do? We can start off by not breaking the law and giving those with preconceived notions something to further perpetuate their stereotypes.

In a recent blog post, I mentioned not allowing my son to dress a certain way for fear of him being stereotyped. My professor asked me if I felt as if dressing a certain way could save a life or could it have kept someone like Trayvon Martin alive. Sadly, I think it may. It’s not fair, but it’s real life.

A black youth wearing baggy pants and a hoodie can appear to those with preconceived notions to be a thug or someone up to no good. Add a smart mouth to that or an aggressive attitude – it could lead to disaster.

Regardless to race, what do you think both sides could do to prevent situations like the deaths of Trayvon Martin and Michael Brown??

Education + Class = WHAT?

http://www.washingtonpost.com/posteverything/wp/2014/11/06/i-taught-my-black-kids-that-their-elite-upbringing-would-protect-them-from-discrimination-i-was-wrong/

When I read the article above, it rang so true for me.

My parents have post-graduate degrees (my father a pharmacist and my mother an attorney). My mother attended Harvard after receiving her bachelor’s degree. I was taught to read at age 3 and was studying vocabulary words everyday afterschool for years. Along with tennis lessons, voice lessons and swimming lessons, I studied classical music since the age of 7 and could tell you within a few seconds what composer created which piece of classical music.

By third grade, I’d won two district-wide science fair contests and had surprised my Reading teachers by actually correcting some of the mistakes they made on directions for homework assignments. I wasn’t allowed to spend time with school friends from unsavory backgrounds and could only listen to certain types of music.

I’d never had the “race talk” from my parents. I now understand that they believed that with a great education and a certain type of environment, I probably wouldn’t have to experience discrimination or racism. Surely, they believed, when I spoke, even the most racist person would respect my intelligence and background. Like the author of the article I posted a link to – my parents were wrong.

I recall taking a road trip with my parents to Florida when I was 9 years old. We stopped during the middle of the trip to spend the night at a hotel in some itty-bitty town in Florida. I was swimming in the hotel pool with my mother watching on from a lounge chair when a little girl swam up to me. I was expecting to make a new friend. Maybe this little  girl was traveling to Walt Disney World as well! Imagine my surprise when she opened her mouth and called out to her own mother, “Look Mom! A nigger!”.

I had no clue what this word meant, but I immediately felt ashamed. I ducked my head underwater and swam to the other end of the pool and told my mother I was ready to go back to the hotel room. I didn’t explain why, just that I was tired of swimming.

It wasn’t for several months that I finally admitted to my mother what happened and the pain on her face was palpable. She explained to me what the word meant, which confused me even more. I never met that little girl a day before in my life. She didn’t know about my good grades, the stories I’d written in my spare time or all of my science fair awards. How could she call me that without knowing me?

Even at that young age, I realized that to some people, who you are on the inside won’t matter. What you look like will always take precedence and for a person of color, this is a fact we live with everyday.

Racial Craziness! What color glasses are we looking through?

Baggy pants. Hoodies. Designs in his haircut. Big jewelry. These are the things I won’t allow my 9-year old son to wear or have. I’ve taught him correct English and work each day on vocabulary words with him. I don’t allow him to listen to certain kinds of music on the radio. I have taught him to always be respectful to people in authority, police officers especially.

While his friends, the majority White, can wear and own some of these items and talk back to authority – my son simply can’t. Why? Because I want him to live.

Funny thing happened when the Trayvon Martin fiasco took place. I went to an online message board where thousands of White readers posted about the time they talked back to police officers or security peronnel. Almost all of them received nothing more than a ticket and some of them didn’t even receive that.

My son won’t be able to even take that chance. Often, when a Black male is walking down the street wearing baggy pants, a hoodie, designs in his haircut and big jewelry – he is seen as a thug. He may not be at all, but that is unfortunately the perception that people have of a Black man dressed that way. To avoid any problems in the future, I am having to teach him now that unlike other people, he can’t wear what he wants or speak in a way that could be considered disrespectful at all to anyone in authority. His life depends on it.

Even if he has a library card in the pockets of those baggy pants or a pair of headphones listening to an audio book under that hoodie – the world will only see him in one light while wearing those clothes.